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Pay Per Click – 5 Ways To Effectively Attract Buyers

Pay per click, the market now lead by Google's Adwords, is the quickest way to send targeted visitors to your website. The days of testing whether a product has appeal or not is made easier with pay per click (PPC). But before you dive into pay per click advertising, know how the game is played first instead of losing hundreds of dollars for nothing. Below are 5 simple things you can do to create a successful PPC campaign and attract targeted buyers to your website.

1. Your keywords should appear on your URL

Pay per click is a game of keywords. You have spent time on choosing the keywords for your ads but a lot of people neglect displaying the keywords on their URL.

If you're targeting the keyword 'profit with adsense' then your display URL should have this keyword phrase in it.

Visitors looking at your advertisement will see the URL and will assume that the website contains information specifically to what they are searching for.

This will increase the click through rate (CTR) of your pay per click campaigns because Google Adwords for example, will decrease the cost of your clicks if your click through rate is high.

You are getting more clicks for a cheaper price.

2. Test the position of your advertisement

The majority of inexperienced internet marketers will try to bid their clicks for the first position. Various tests have shown that the first position is not the best position. The best positions are 3rd, 4th or 5th.

The reasons are that many visitors will click on the first position and second position. However, for serious buyers (which are the visitors you want to attract) they tend to click on a few more ads because they want to find out more and compare.

So if your PPC ad is on a few positions below the first and second position, it will have more chance of being the last ad they click on. This means they are more likely to buy from you if the offer is better than the previous ones they've seen.

3. Test the keywords of your PPC

If you have an ad which is getting a lot of clicks, do not alter it. There are some elements there which are attracting people to click on it. You need to use it as a 'control'

Create an extra ad and play around with the words that are similar to your 'control'. You need to continuously try and see if you can beat the CTR of your PPC 'control'.

Many people make the mistake of altering their 'control' and cannot get back the CTR because they forgot what their 'control' ad looked like.

4. Your landing page

Once the visitors click on your ad they will see your landing page. This page needs to contain information specifically to what they are searching for. The keywords need to be displayed on the browser's title and also a headline displaying the keywords is essential.

As soon as your webpage confuses the visitor and they think it is unrelated to what they have clicked on, they'll leave immediately.

5. Have an email capturing process

No matter if you want to sell your own product or an affiliate product, you need to capture the email address of the visitor on your landing page.

You have paid for the click so now you need a way to communicate with the visitor regularly and have them become your loyal customer. If you're not capturing email addresses on your landing page then you're not doing PPC marketing properly.

Pay per click (ppc) costs money so you need to spend time learning how to maximize your dollars. Using these 5 simple techniques you now have a good chance of creating a successful PPC campaign. However you need to also spend time studying different ways of generating web traffic. I've spend a lot of time on different techniques to increase web traffic to my blog which is just as effective as pay per click advertising.

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Internet Security: Why It’s Important

In today’s world, the internet is one of the most popular tools that you can use to buy goods and services. It is considered as one of the most useful tools that people make use of. The internet have proved to be a very good venue that you can use for communication and with this, you can now purchase goods and services from the companies you can find in the internet today.

It is also a great tool to start your own online business and make transactions. With the fast and cheap communication that the internet provides, you would definitely want to get connected in the internet to make money or make life easier for you.

However, with all the advantages of the internet, there are also disadvantages. Because financial dealings are made in the internet on a daily basis, it is also considered that millions or even trillions of dollars are being exchanged in the internet everyday. This spawned a new group of criminals that would do anything to steal money from you by just using the internet.

These cyber criminals develop programs or software that invades your personal computer through the internet, will start gathering information inside your computer that may include your financial and personal information and send it automatically to the person who developed the software.

The thought of letting a stranger look at your personal and financial information without you knowing about it can definitely make you cringe in fear. With this information, the cyber criminals will be able to steal money from you by committing a very serious crime called identity theft or identity fraud.

They will also use your personal and financial information to pretend to be you and commit cons that may get you into trouble with the law without even knowing about it.

It is a fact that many people have been victimized by identity theft which has resulted in losing a lot of money or facing criminal cases they didn’t even commit. This is why it is very important for you to secure yourself from these crimes not just in the real world, but also in the cyber world or in the internet.

You can stop these crimes from happening to you by simply installing the best kind of internet security software available. Internet security softwares are a group of programs that can combat modern day threats in the internet, such as computer viruses, spyware, adware, and hackers. It is a program that will help you protect your computer from being invaded by the malicious software circulating the internet today and gain access to your files that may contain your personal and financial information.

Today, it is considered a necessity to have this kind of software in your computer in order to better protect you and your family from cyber criminals who are looking for a way to steal money from you.

Good internet security software should include:

• Antivirus – This particular program should be included in your internet security software to protect you against viruses that are circulating the internet today. It should also have automatic update features in order to better protect you from the new viruses that keep on popping out in the internet.

• Anti spyware/adware – Spyware and adware are very dangerous programs that can give the developer access to your files in your computer that may contain financial and personal information. This is why this feature should be included in the internet security software and should also be updateable.

• Firewall – This particular program will prevent viruses and hackers from entering your computer.

• Parental control – This program should be included in your internet security software especially if you have kids in order to control their internet activities and prevent them from visiting websites that may contain violence or pornography.

These are the main things that you should look for in an internet security software. With all these features, you will be able to protect yourself and your family from being a victim of serious crimes going around the internet today.

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How The Dating Game Works On Twitter

Dating on Twitter is one of the newest trends to appear in the social networking universe. While it is an attractive concept to many, there are certain rules which should be followed to guarantee both your safety and your success.

One of the main Twitter applications for dating is radaroo which creates love matches in less than 140 characters. The same as other dating sites, you create a profile on Radaroo using a brief formula. Radaroo helps you get to know one another by connecting you on social media sites such as Twitter. The information that is placed in the profile is also sent to your Twitter followers in the event one of your followers may be interested. It's because of that a conservative approach is recommended when dating on Twitter.

Twitter Dating Rules

* Use Direct Messaging: Use direct messaging for private or intimate conversations to keep other Twitter users from viewing them.

* Tweet Nothings: If you are going to send your love interest ?tweet nothings? use discretion with what you say because your Twitter stream is available for the world to see.

* Build Your Network Slowly: Although you may be anxious to meet a lot of people and find someone who is compatible, remember to build your social network slowly. A sudden rapid influx of Twitter numbers will be interpreted as spam. Instead build your numbers gradually by balancing the number of your followers with the number of people that you follow.

* Expand Your Circle: Although Twitter makes it easy to find people to follow, it is best to find people to follow who have similar interests to your own. This will avoid a lot of problems in the future when using Twitter dating. You can check out sites like TwitsLikeMe and TwitterLocal to find people with similar interests or who are in your local area.

* Adding a Date?s Followers: One word about adding your date?s followers. Don?t. Unless you have struck up a friendship with a follower, you should not assume that you are instantly part of your date?s past. Use proper etiquette and take the time to get to know your date and give them some personal space.

* Avoid Tweeting Your Breakup: If you go through a breakup when Twitter dating, avoid bashing your partner on Twitter. Not only does it make your partner look bad it will also make you look bad to other Twitter users who may be interested in you.

Twitter Dating Apps

In addition to following a few rules for Twitter Dating, there are a few Twitter apps besides Radaroo that can help you find someone who is compatible.

* Bubble: This is an application that analyzes other user tweets and matches the tweet with other users based on the content.

* TwitCrush: TwitCrush is another application with which you can express a crush and receive information from those that have a crush on you. The app also gives you information on the crushes of other users.

Twitter is a wonderful way to find someone who is compatible without being part of an actual dating website however, when it comes to Twitter Dating it is best to play it safe by using proper etiquette before sharing information that cannot be taken back.

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Social Network Software More Popular Than Ever

Social Networking websites can be found on every corner of the internet. Virtual communities, offering community software to help people to keep in touch with each other, have been popular since the first networking website was developed in 1995. From Classmates, LiveJournal to MySpace, social networking software is available to anyone who has access to the World Wide Web.

Online social networking began to grow in 1995, following the development of Classmates. This virtual community was designed to give members the community software tools they need in order to network with old friends they went to high school with. Classmates set the way for many other social network software providers to create web communities, to help people network with groups of people of their choice. Some popular online networking communities include:

1. MySpace

2. Blogger

3. MSN Groups

Social networking, in basic terms, is one way for a person to easily keep in touch with a group of people. With online social networking, community software is often available for any registered member of the virtual community. Most social network software will include:

1. an email box

2. a place to set up a user profile

3. instant message capabilities

4. photo sharing

5. public message sharing

6. private message sharing

These are not the only features included with some social networking software, but they are the most common features offered.

A major factor that contributes greatly to the growth of social networking online is the convenience and ease that the community software provides. It has never been easier to leave messages for a group of people, or locating people with the same interests and overall goals. Community software tools also enable picture and file sharing with ease. Private messages, as well as public messages, can be left with a few clicks of the mouse! Convenience and ease are proven factors that are aiding in the growth of online social interaction, as well as the increased use of social networking software.

The increased use of the internet is a contributing factor to the popularity growth of social network software. A great number of households have a least one personal computer, pocket computers, and cell phones with internet access as well. This is not to mention that almost every business has a website, and offer their products and services online. The popularity of the internet itself is helping the popularity growth of online social networking, as well as the software, that these virtual communities offer to their registered members.

MySpace is currently ranked the most popular website offering social networking software with membership, with over 38 million registered users who are unique. This means that MySpace has over 38 million "different" users, as opposed to having many of the same users creating different accounts. Although MySpace has come under scrutiny on many news stations, the popularity of the social networking software they offer continues to grow at a very high rate.

Blogger is another very popular social networking community with over 18 million registered unique users. Social network software on this website enables the member to publish entries in his or her "blog" as often as desired. This is only one feature included with the community software tools available with membership to this website. With an 80 percent year to year growth statistic, it is predicted that the popularity of Blogger will continue to rise.

Finally, Facbebook took the college demographic by storm, growing the site into a billion-dollar company in just a few years. The site, originally developed by a student from Harvard, catered to individual colleges. It has since expanded to high schools, and other networks, and has added many new features including classifieds, games, and a developer tools.

In recent years, social network software has begun making its way in an affordable form to the average small business or individual. These powerful and low cost solutions allow individuals to start their own social networking site, with the potential of becoming a huge success. What used to cost tens of thousands of dollars to develop in the early 2000s, now costs only a few hundred dollars, with setup being done in a matter of days. The rise of these sites run by individuals will cause a huge influx in the number of people running and accessing the various types of social networking sites out there today.

In conclusion, it is safe to say that social networking software will continue to grow in popularity. Because of the ease and convenience of community software offered by different virtual communities, many people will continue to take advantage of their use.

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